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14 of 14|Obligations of Data Fiduciary
video 10 min•Contractual Obligations
Advertising Restrictions
Why you cannot track children online.
🎯 Learning Objectives
- ▸ Understand the ban on behavioral tracking
- ▸ Analyze the implications for ed-tech and gaming platforms
The Ban
Under Section 9(3), tracking, behavioral monitoring, and targeted advertising directed at children are strictly prohibited. If you run an ed-tech app, you cannot serve ads to students based on their learning behavior.
📖 Glossary
- Targeted Advertising
- Advertising that is directed at specific individuals based on their personal data and behavior.
🔑 Key Takeaways
- You cannot use children's data for targeted ads.
- You cannot track their behavior to build profiles.
- This applies to all digital platforms.
📚 Further Reading
- DPDPA Section 9(3) — Government of India (2023)
Course Author
Shilpi Kulshrestha
Shilpi is a corporate lawyer with over a decade of experience in data protection, company law, and regulatory compliance. She has advised 50+ startups and enterprises on DPDPA readiness, privacy gover...