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16 of 21|Foundation of Privacy & DPDPA
reading 20 min•Why Data Protection?
Data Monetization
🎯 Learning Objectives
- ▸ Understand data monetization strategies
- ▸ Identify risks associated with data monetization
Understanding Data Monetization
Data monetization refers to the process of using data to generate revenue.
Types of Data Monetization
- • Direct monetization: Selling data to third parties
- • Indirect monetization: Using data to improve products and services
- • Data sharing: Exchanging data for mutual benefit
- • Data analytics: Offering insights as a service